One of the biggest challenges for an exhibitor at a bridal show is to stand out enough to get the bride’s attention amongst a sea of other competitors, all of who are contributing to sensory overload.

For an invitation dealer, the main goal should be visual impact that radiates elegance, quality designs and dynamic selection. Once you have her attention, one of the most frequently asked questions is “Do you have a website?” Well, using the Simply Personal’s color rich visual aids along with a large computer screen that showcases your portal will excite the brides as something that is tech savvy, time saving and a user friendly alternative to the typical album and sample board display. If you do not have internet capabilities at your show, take a screen shot of your website and put it on your marketing collateral so your customers know where to go after their long day of vendor shopping!

In addition to your spectacular booth design, follow up is essential. Email marketing is a cost effective way and high impact strategy for this. Develop a professionally done, visual format and link it to your Simply Personal portal as a call to action. You can promote that experiment with designing their invitation by clicking on the link. Email at least once a month to brides whose wedding dates are at least 3 months into the future but eliminate brides from the list whose dates have passed…and that’s how it’s done!

Grab their attention with dynamic display shelves, a stunning color swatch board, and a sea of friendly faces!